A business can severely suffer if the marketing and sales departments don’t get on. It is normal for marketing and sales departments to have rifts when it comes to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are a number of office-based actions that could be applied to control this. Technology must be deliberated upon.
Communicate and cooperate with each other better.
Lack of communication and collaboration leads to misunderstanding between the two teams. When the teams do not speak to each other working together becomes a problem. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. Both teams need to collaborate better because they both depend on each other. Marketing have all of the info that the sales require to close leads. On the other hand, sales team have all the valuable insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It need to be clearly defined, reviewed, monitored and measured. Your team should outline everything from buyer personas and lead definitions to end goals and hand-offs.
Build a consistent Buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies wind up fighting a huge bump in the road as the customers are moved from marketing domains to earnings. Sales and marketing should operate together throughout the journey checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Utilize technology to Create a single source of fact.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from direct to customer as easy as possible and ultimately much faster than when you’re tied to using two programs.