Some Tips in Designing a Law Logo
Law firms logos are using the same old icons over and over again. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are actually great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. People right away know that you have a law firm with these symbols. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Be creative and add something to your logo. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. What we are trying to say here is to give your old icons something new.
A single thing can be used to make a great logo. Examples of this are first letter of one of the partner’s names. If there is a common letter in the partners’ names, then it could be a good one. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. If you are Zanes Law, then you can use the letter Z to be part of your logo.
The best way to tell people what you do is through your logo. Divorce lawyers can use a man and a woman to be a part of their logo. A person on crutches would be a good logo for a personal injury lawyer. Scales of justice can be portrayed with marijuana leaves. These are ideal for a niche market. Customers can connect with these logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Many law firms use the power of their names for attracting customers. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. Your logo should inspire confidence in the strength and integrity of your business.