Learn How Your Website Speed Affect Your Sales
You deserve a compliment for creating a website for your business, and it just goes to show that you finally embraced digital technology! You might have noticed the spike in your sales when you first launched your website because it has interesting contents, eye-catching background, awesome infographics, and good quality web design. Suddenly, the excitement and hopes are shifting to doubt and countless questions when you are starting to notice a downhill on your sales, and it makes you think that there’s something wrong with your marketing strategies or your website. Don’t lose hope and redo your entire website because your website is good but it must be running slow as a result of larger audience. If the problem is indeed your web speed, then you may consider consulting an IT professional to give you an expert advice about him best server or web host you’ll need.
Consumers today really hate a very slow website, and studies show that a lot of shopping carts are abandoned because of speed issues, and customers do not want to waste their time and money dealing with a poorly running web speed. A lot of business owners think that their landing page is the what makes the first good impression they make on a customer, but it is actually the website’s load time. It is important to have a quick loading web page more than anything else because it is a reflection of your company’s professionalism, reliability, efficiency, and reputation. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Always remember that customers consider online searching and business transactions as a necessity and not a luxury, so you don’t want to waste their time by waiting for your page to load, that’s why a study shows that websites that take more than three seconds to load are usually the ones that are mostly abandoned. It does not even matter if a prospective customer just clicked and entered your website or is checking out, if your website starts to run slowly, most just quit trying and leave.
Google and other major search engines are not really a fan of slow websites, they tend to rank slow websites low affecting search results. As they say, reality bites, and you have to adapt to customer needs and wants. Be attentive and focus on customer satisfaction by having a speedy website.